If you think that direct mail is losing influence over the automotive buying public, think again. Direct mail has a higher response rate than email, costs about as much, and results in higher conversions. In an increasingly impersonal age, consumers are looking for that personalized touch that a flyer coming directly to their doorstep can provide. Far from being a dying breed, direct mail campaigns are experiencing a period of flourishing, and are continuing to show the same great results.

Automotive Direct Mail

Automotive direct mail is a great way to get your dealership’s name into the public eye. Flyers advertising specials and discounts only available to your direct mail customers attract interest and get people thinking about buying a new car. When they do decide to buy, your dealership’s name will be at the top of the list. Reaching your target market with automotive direct mail is sure to increase conversions and get more cars moving off your lot.

Direct Mail Marketing for Car Dealerships

As a car dealer you are always looking for a way to differentiate yourself from the crowd. After all, a dealer is only as good as his reputation – otherwise it’s just a bunch of cars on a lot. Direct mail marketing for car dealerships gets your brand name into the hands of your target market in the community, putting you literally at their doorstep or inside their mailbox.

Dealers tend to promote special deals and promotions for their direct mail customers, leading these customers to feel like they are getting a great offer just for them. An end-to-end direct marketing service like US Mailing House will be your guide from start to finish in designing and executing a perfect direct mail campaign to get people in the door and cars off the lot.

When you are ready to discuss direct mail marketing for car dealerships, contact US Mailing House to get started:  (800) 784-5194