Direct Mail Blog
Welcome to the US Mailing House direct mail blog. This is where we update and educate our readers with the latest direct mail news and innovations. We post some of our old e-mail newsletters here as well as exclusive content written specifically for this blog. If you’ve been looking for a good direct mail blog, congratulations you found it. We do our best to bring you information we feel would be useful to you and hopefully help you be more successful with your future direct mail campaigns.
If you have any suggestions, ideas or comments for our direct mail blog, please let us know. We want to make our direct mail blog a fantastic user experience. Our latest posts are listed in the right-hand column along with the search bar. If you’re having a hard time locating information that you’re interested in on our direct mail blog please fill free to use the search bar. Just type in what you’re looking for (just like you do on Google) and if we have an article matching your search term, it will pop up for you.
Happy Reading…
Direct Mail – Is there a secret formula?
Is there a secret formula to direct mail success? It is fair to assess that Direct Mail Marketing is both a science and an art. Although a secret formula to achieve the coveted 100% response rate does not exist, following proven rules and guidelines for creating an effective mail piece will increase response rates and ultimately, [...]
Read MorePOSTNET Barcode Retiring
The POSTNET Barcode is Retiring! The Postal Service has announced the retirement of the POSTNET barcode for automation price eligibility effective January 28, 2013. In order to receive automation rate discounts form the US Postal Service, your companies mailings of postcards, letter- and flat-size mailpieces will need to have an Intelligent Mail barcode (IMb). Your Permit Reply [...]
Read MoreNew Folded Self-Mailer Standards
On Jan. 5, 2013, the Postal Service will implement updated mailing standards for folded self-mailers, enabling design innovation while also ensuring efficient processing at automation prices for these letter-size mail pieces. After extensive testing and collaboration with the mailing industry, the Federal Register final rule was published December 2011, providing mailers over a year for planning [...]
Read More2013 Post Office Holidays For BMEU
The following is a list of holidays and closures of the Post Office business mail entry unit. the business mail entry unit is the department that accepts standard mail (bulk mail), every door direct mail, first-class presorted mail and other business services such as business reply mail. The BMEU will be closed on all the [...]
Read MoreIntelligent Mail Barcode
As you have heard – if you wish to continue receiving postal-automation discounts for your commercial mailings, you must convert all your existing mail barcodes to the Intelligent Mail barcode (IMb) by midnight of January 27th. This transition will occur in two stages, with the option to use an IMb-basic barcode until January 2014 while [...]
Read MoreDirect mail still a force in campaigns – The Washington Post
Political Direct Mail Going Strong in 2012 Direct mail still a force in campaigns – From The Washington Post By Dan Eggen, Published: October 12, 2012 The modern political campaign has fully embraced Twitter, Facebook and other social media to reach voters, but President Obama and challenger Mitt Romney are still spending massive sums on a more traditional [...]
Read MoreSelf Mailer Regulations Changing
On December 1, 2011, revised mailing standards applicable to Folded Self Mailers (FSM) were presented in a Federal Notice of Final Rules by the Postal Service. These revised standards will become effective on January 5, 2013. The initial proposal which was first presented on April of 2011 was intended to improve the design of FSMs [...]
Read MoreDirect Mail and Social Media
Social media as a form of marketing is relatively new compared to direct mail. And like most novel ideas, social media has been growing in popularity in the field of marketing. It has arguably become the latest trend in marketing and is a very hot topic. Although both direct mail and social media have their [...]
Read MoreChoosing the Best Direct Mail Piece
There are so many options available in direct mail that choosing the best direct mail piece is not always the easiest decision. Direct Mail is the workhorse of many marketing campaigns, and direct mail marketing pieces are available in a near-infinite variety of sizes, materials, and print options.You can choose from single color postcards to [...]
Read MoreVariable Data Direct Mail
Variable data direct mail takes direct mail marketing to a whole new level. Companies are using this technology to create highly personalized marketing mailers that grab attention and make sales. Recently Dodge Mopar sent out a variable data direct mail piece to Dodge owners that were connected to a Dodge dealership in some way (they [...]
Read MoreDirect Mail Project Vs. Direct Mail Campaign
Direct Mail Marketing is arguably one of the most cost-effective ways of presenting a specific message to a targeted market. Every type of business has specific groups of individuals or companies that would have a need for the products or the services that a business provides. Persuading those individuals or companies to use your company [...]
Read MoreDirect Mail Follow Through
Follow Through For Direct Mail Success The other day I walked into a taco shop and on the counter sat an Ipad with a big sign that read: “sign up for our mailing list to receive special offers and promotions”. The ipad was mounted securely onto the counter so that it could not be easily [...]
Read MoreBuying a Mailing List
Do you want to know a great place to buy mailing lists? From us! Nobody wants you to succeed with your direct mail efforts more than US Mailing House. We have years of experience in direct mail and know for a fact that your mailing list is a very important ingredient in the formula for direct mail success. [...]
Read MorePerforated Tear Off Snap Mailer
Here is our latest and greatest direct mail effort, The Snap Maier. If you are looking for a mailer that works, is not overdone, and has a great history of getting opened, the snap mailer is for you. This is the most effective direct mail piece that has hit the direct mail marketing scene in [...]
Read MoreBrown Envelopes
Brown kraft envelopes are a great way to get your direct mail the attention it need to stand out form the other mail in the box. Brown Kraft envelopes cost slightly more than a white envelope but are well worth the investment. These envelopes look a bit like paper grocery bags turned into an envelope, [...]
Read MoreDirect Mail Catalogs Help Make Sales!
“In order to think creatively we must be able to look afresh at what we normally take for granted”- George Keller Now that we are firmly plugged into the age of Internet shopping, some may question the relevance of direct mail. Definitive research conducted by comScore for the United States Postal Service shows that consumers [...]
Read MoreQR code Discount from USPS!
Check out the QR code discount that the post office is offering in July and August! This is a great time to get involved with the latest and greatest way to maximize your Direct Mail efforts. Give us a call today for more info! 888.370.6845 Mobile Barcode Promotion Supported by U.S. Mailing House and USPS! [...]
Read MoreRed Envelope
Here is a red envelope we received form MercyCorps. The letter inside was a mail merged laser letter 8.5 x 14 with a detachable form that was perforated. Inside was a #9 reply envelope with a giant window envelope. The thing that we liked about this mailer was the red airmail style envelope. It gets attention and [...]
Read MoreDirect Mail and Stamps
When to use a Direct Mail Stamp Direct mail stamps work great when used properly. There are a couple of reasons why you would want to use a stamp instead of a meter or permit imprint. The first reason is stamps give your mail a personal look. When people receive your mail they think you [...]
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