Direct Mail Blog
Welcome to the US Mailing House direct mail blog. This is where we update and educate our readers with the latest direct mail news and innovations. We post some of our old e-mail newsletters here as well as exclusive content written specifically for this blog. If you’ve been looking for a good direct mail blog, congratulations you found it. We do our best to bring you information we feel would be useful to you and hopefully help you be more successful with your future direct mail campaigns.
If you have any suggestions, ideas or comments for our direct mail blog, please let us know. We want to make our direct mail blog a fantastic user experience. Our latest posts are listed in the right-hand column along with the search bar. If you’re having a hard time locating information that you’re interested in on our direct mail blog please fill free to use the search bar. Just type in what you’re looking for (just like you do on Google) and if we have an article matching your search term, it will pop up for you.
How To Avoid Postage Increases
On January 27, 2019 the USPS will increase postage prices. However, before you get frustrated about something that is not going to change, let’s talk about how we can step to the side and avoid the postage increases altogether. Is avoiding the rate increase even possible? Yes, it is!… sort of. There are two costs […]
Informed Delivery Saved My Engagement
The following is a true story. In fact, I’m not even taking creative license to embellish. This is a ‘cut and paste’ story that really happened. By the time you finished reading this article, you’ll either want to run out and sign up for Informed Delivery or you should go back to watching 80’s movies […]
Informed Delivery… It’s sort of a Big Deal.
I signed up for ‘Informed Delivery’ in May 2017. Now, after almost a year of using the service, I’m pleased to report that it’s sort of a big deal. For all of you late adopters, this article will catch you up to speed on the basics of what Informed Delivery is and how it works. […]
Get Your Envelope Opened
In times past, getting a letter was an important event. These days, consumers are not as enthusiastic about the mail they receive. In fact, many make it a practice to simply discard what they perceive as unsolicited letters: To succeed as a direct mail marketer, your mailpiece must be opened and read by your customer. […]
CREATING POWERFUL HEADLINES
The headline is one of the most important elements of your sales letter. A good headline can cause a reluctant recipient to read the letter, while a bad headline can cause the customer to trash the letter immediately. Coming up with a good headline is one of the most difficult but rewarding aspects of formulating […]
Keeping Your Direct Mail Costs Under Control
When it comes to building your business, direct mail is a powerful tool when communicating to your audiences. But be careful, direct mail can become expensive if you don’t watch your costs – making a positive ROI nearly impossible to achieve. “What should my direct mail campaign cost?” Great question. Here are a few points […]