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New Folded Self-Mailer Standards

December 20, 2012 / 1USMH1 / How to direct mail, Postal Regulations
2013 self mailer regulations

On Jan. 5, 2013, the Postal Service will implement updated mailing standards for folded self-mailers, enabling design innovation while also ensuring efficient processing at automation prices for these letter-size mail pieces.

After extensive testing and collaboration with the mailing industry, the Federal Register final rule was published December 2011, providing mailers over a year for planning the transition. If you haven’t already begun using the new standards, our mail piece design experts can help you prepare for the changes.

no tabs at the bottom

Here is a link to the 2013  changes in self-mailer regulations.

Local Business Mail Entry employees and US Mailing House mail piece design experts can answer questions about the revised requirements.

A few key revisions are:

  • Final fold for half and trifolded mailers must be on bottom
  • Final folds for quarter folded mailer must be on the bottom and leading edges
  • Final fold for an oblong mailer will be on the leading edge
  • Tabs cannot be placed on the bottom edge of folded self-mailers
  • Minimum paper weight for folded self-mailers is 70# for up to 1.0 ounce mailers and 80# for mailers over 1.0 oz
  • Maximum size for a letter sized folded self-mailer will become 10.5 inches, its currently 11.5 inches
  • If the mailer is an 11 x 17 tri-folded it will become a non machinable letter or flat and postage will increase dramatically
  • When tabs are used as the sealing method, a minimum of two tabs will now be required
  • Tab size may vary based on design.
  • New language is included to account for glue as a sealing method.
  • New language has been developed to account for a variety of optional creative elements to incorporate in the design (attachments, loose enclosures, perforations, die-cuts, etc.).

While the revised standards allow for more innovation and creativity, the requirements also better align with postal automation to minimize mail piece damage and improve productivity.  Though the folded self-mailer revised standards are not effective until January, the Postal Service is encouraging mailers to begin the transition now.

If you have questions about whether your self-mailer design is in compliance with the new postal regulations, give us a call at (800) 784-5194. We are glad to help.

Direct Mail, mailers, postal regulations, self mailer, tabbing, tabs, us mail

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