Check out the QR code discount that the post office is offering in July and August! This is a great time to get involved with the latest and greatest way to maximize your Direct Mail efforts. Give us a call today for more info! 888.370.6845
Mobile Barcode Promotion Supported by U.S. Mailing House and USPS!
The USPS® is hosting a Mobile Barcode Promotion from July 1 through August 31. This incentive program will provide mailers with an instant three percent discount on mailing jobs that use mobile barcodes (aka QR codes). We will apply this discount to qualifying mail pieces and the U.S. Mailing House will MATCH the discount! We will also create a unique QR code specifically for your campaign!
If you are not familiar with mobile barcodes, see the image below. Smartphone users can scan barcodes like this and be routed to a promotional or informational website. A majority of direct mail pieces today refer recipients to websites to learn more. While this is often effective, it relies on the recipient to correctly type in a web address. Mail pieces that include a QR code require much less effort; recipients can simply grab their smartphone, scan the barcode, and be routed to the website right away.
Great Direct Mail discounts and new strategies with QR codes!
The USPS intends to use this program to demonstrate to mailers just how valuable this technology can be for your mailing campaigns. It will show mailers that online and offline marketing can be seamlessly joined to create a powerful and effective message.