Fundraising with Direct Mail
In the years following World War II, the Easter Seals Society and a few other big American charities began making use of direct mail fundraising to meet their ambiguous fundraising goals. With little cash they mailed millions of direct mail fundraising pieces and reaped huge profits. They were so successful with these early direct mail fundraising efforts, that some charities simply banked the proceeds without bothering to record the contributors names and addresses. It was cheaper to send out virtually the same appeal again the next year to the same the millions of addresses.
Since then a few things have changed: A twenty fold increase in charitable donations, the advent of zip codes and postal automation, using computers to manage data, the Internet, 1000% inflation in non-profit rates and the huge rise in printing costs. The biggest change since back then comes in the form of competition. There are now thousands of companies vying for the same fundraising dollars.
In 2012 the U.S. Postal Service distributed more than 10 billion pieces of mail for nonprofit organizations most of them asking for money. But this isn’t simply a matter of volume. Direct-mail fundraising accounts for the major share of financial support given to many of our country’s biggest charities .
This growth of direct-mail fundraising competition has created a challenge for nonprofit organizations to continue to raise capital through direct mail. To help meet this challenge US Mailing House has implemented the latest technology, equipment and data management techniques to help your nonprofit organization create an effective direct-mail fundraising mail piece while saving you money at the same time.
Fundraising through direct mail is an effective way to reach people who donate to:
US Mailing House has 20+ years experience in the direct-mail fund raising arena. We would love to help you with your direct mail fundraising project. Consultations are always free and so are price estimates. Give us a call now and let us know how we can help you. We can be reached at: 1-(800) 784-5194 or you may contact us using the form on the right.