Variable Data Printing
Variable Data Printing allows you to customize text, images and graphics to deliver 1-to-1 marketing pieces for direct mail and other promotions. Personalized printing is proven to lead to higher response rates, faster response times, better content retention, more orders and a higher order size!
Variable Data Printing = High-Response Rates
Variable Data Printing Is the newest form of direct mail that is generating higher responce rates than traditional Direct Mail
Personalized direct mail captures your recipient’s attention and backs it up with content that’s relevant to that unique individual. This is what makes variable data printing so effective and is a key to direct mail success.
Companies using variable data printing have reported positive results in the following areas:
- VDP Customers are seeing bigger orders
- Return on investment has increased with VDP
- VDP Mailers are reporting more repeat business
US Mailing House has been providing Variable Data Printing for our clients for over 20 Years.
As an early VDP innovator (starting withblack and white daisy chained hp printers) we have helped shape the Digital Direct Mail market. We love helping our customers grow their business withdirect mail and the opportunity that VDP brings.
Variable Data Printing: Cutting Edge Multi-Channel Marketing
US Mailing House can help you create highly customized direct mail campaigns using our variable data printing technology as well as helping you put your company’s data to use in the following ways:
- Relevant Personalized URLs
- Personalized QR Codes
- Email Marketing Campaigns
- True Multi-Channel Marketing Campaigns
- Ultra Personalized Direct Mail
VDP can help you to create ultra personalized direct mail. Imagine your customer receiving a postcard with a picture of a product you sold them in the past, letting them know about the new and improved version you have available now. The possibilities are endless.
Below is an example of a VDP postcard sent by an auto dealer that encourages past customers to trade in their old car or truck for the newer model. In the photo is the customers truck down to the year and the model along with the offering price the dealer is willing to pay towords a trade considering the truck is in good condition. How cool is that!
By now you are getting the idea of how Variable Data Printing works and how it can help you make sales. US Mailing House has years of experience helping customers create custom direct mail campaigns from concept to completion. Give us a call at 1-888-370-6845 for a free consultation on how you can launch a VDP direct mail campaign.