One of the biggest mistakes a company can make in creating a marketing strategy is targeting the wrong audience. The profit loss for mailing to an uninterested or inappropriate audience is immediate and doesn’t move the company forward.
Build a Defined Customer Profile
Defining who will benefit most from a product or service is the biggest step in creating a successful direct mailing project. Doing market research (which includes defining goals and the people who will make those goals happen) narrows your target demographic, giving your campaign a specialized edge amongst competitors.
Find Out Where Your Customers Are
Defining a customer profile is the first step, but it is useless without geographic information. Statistics and surveys often help determine where the bulk of a target demographic resides, making a direct mail project precisely targeted and more likely to succeed.
Advantages to Using US Mailing House for Targeting
US Mailing House provides a variety of mailing lists for numerous categories, locations, and types of products and amenities. These are the most commonly used services:
Business Mailing Lists – US Mailing House pulls from a database of over 14 million businesses, updated on a monthly schedule.
Consumer Mailing Lists – The lists in this grouping compile information about the demographic, lifestyle, and even purchasing tendencies of prospective clients. It can also be segmented by location.
Specialty Mailing Lists – For truly difficult to find or unique mailing lists, there is a specialty list option. Although it is slightly more expensive, this option provides a tailored list to reach very specific prospective customer demographics.
Defining the preferred group of people to send a mailer to is important, and it is made easier when combined with the mailing list options offered by US Mailing House. A successful direct mail campaign helps a company break into the market more quickly, and the cost of a campaign is often swiftly recovered. When a campaign is too broad, it struggles, so taking advantage of a pre-existing mailing lists with audiences geared toward your product or service is imperative.