When to use a Direct Mail Stamp
Direct mail stamps work great when used properly. There are a couple of reasons why you would want to use a stamp instead of a meter or permit imprint. The first reason is stamps give your mail a personal look. When people receive your mail they think you put a stamp on it by hand. They have no idea your mailing house applied those stamps by machine. On the other hand, when people see a permit imprint they might have an easier time placing your envelope into the recycle bin. The goal is to get them to read it now and bring the product or service you are offering to the top of their mind.
The Second reason is curiosity. We want the recipient to say “what is this?” – open the envelope and read the materials. It is all about being a priority and getting your message read. This is the job of the direct mail stamp. Mostly, stamps are used on envelopes, not self mailers or catalogs. In some cases stamps can be used on postcards to give them a personalized look.
Here Are Some Examples Of How To Use A Stamp On Plain White Envelopes:
Example 1 below - This is the best way to use a Bulk Mail Stamp. No company name on the return address. Plain white envelope peaks curiosity.
Example 2 below - Recipient can see that this is an advertisement. Stamp still adds a personal look but value is deducted for the “Furniture Sale” slogan.
Example 3 below - Company name is not needed. Stamp helps a little but will not work as well as example 1.
Example 4 below - Permit imprint. Now you can see how much a stamp adds to a direct mail piece. The impersonal look of the below example risks being thrown in the recycling bin before ever getting opened.
Stamps are inexpensive to apply and add a lot of value to you direct mail campaign. Give us a call to find out more about personalizing your direct mail. We have years of experience helping companies grow using direct mail. 1-888-370-6845