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Give Your Advertising a Facelift

October 21, 2013 / 1USMH1 / How to direct mail
freshen up a direct mail piece

Freshen Up Your Direct Mail Pieces In our fast-paced world, advertising messages get old fast. Have you ever noticed that once you drive by a billboard a few times, you stop noticing it? Because of the lightning speed at which advertising becomes old news, it is imperative that you give your advertising a face-lift. By […]

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Direct Mail – Is there a secret formula?

April 3, 2013 / 1USMH1 / How to direct mail
direct mail secrets

Is there a secret formula to direct mail success? It is fair to assess that Direct Mail Marketing is both a science and an art. Although a secret formula to achieve the coveted 100% response rate does not exist, following proven rules and guidelines for creating an effective mail piece will increase response rates and ultimately, […]

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Direct Mail, how to

POSTNET Barcode Retiring

January 24, 2013 / 1USMH1 / How to direct mail, Postal Regulations
postnet barcode

The POSTNET Barcode is Retiring! The Postal Service has announced the retirement of the POSTNET barcode for automation price eligibility effective January 28, 2013. In order to receive automation rate discounts form the US Postal Service, your companies mailings of postcards, letter- and flat-size mailpieces will need to have an Intelligent Mail barcode (IMb). Your  Permit Reply […]

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New Folded Self-Mailer Standards

December 20, 2012 / 1USMH1 / How to direct mail, Postal Regulations
2013 self mailer regulations

On Jan. 5, 2013, the Postal Service will implement updated mailing standards for folded self-mailers, enabling design innovation while also ensuring efficient processing at automation prices for these letter-size mail pieces. After extensive testing and collaboration with the mailing industry, the Federal Register final rule was published December 2011, providing mailers over a year for planning […]

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Direct Mail, mailers, postal regulations, self mailer, tabbing, tabs, us mail

2013 Post Office Holidays For BMEU

December 14, 2012 / 1USMH1 / How to direct mail, Postal Regulations
US Mail

The following is a list of holidays and closures of  the Post Office business mail entry unit. the business mail entry unit is the department that accepts standard mail (bulk mail), every door direct mail, first-class presorted mail and other business services such as business reply mail. The BMEU  will be closed on all the […]

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Holidays, Hours, post office

Intelligent Mail Barcode

October 31, 2012 / 1USMH1 / How to direct mail, Postal Regulations
IMb Information

As you have heard – if you wish to continue receiving postal-automation discounts for your commercial mailings, you must convert all your existing mail barcodes to the Intelligent Mail barcode (IMb) by midnight of January 27th. This transition will occur in two stages, with the option to use an IMb-basic barcode until January 2014 while […]

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Barcode, Direct Mail, Direct Mailers, Intelligent Mail Barcode, mail

Direct mail still a force in campaigns – The Washington Post

October 16, 2012 / 1USMH1 / How to direct mail, Mail in the Box
political-direct-mailing

Political Direct Mail Going Strong in 2012 Direct mail still a force in campaigns – From  The Washington Post By Dan Eggen, Published: October 12, 2012 The modern political campaign has fully embraced Twitter, Facebook and other social media to reach voters, but President Obama and challenger Mitt Romney are still spending massive sums on a more traditional […]

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Self Mailer Regulations Changing

October 4, 2012 / 1USMH1 / How to direct mail, Postal Regulations
Folded Self Mailers

On December 1, 2011, revised mailing standards applicable to Folded Self Mailers (FSM) were presented in a Federal Notice of Final Rules by the Postal Service. These revised standards will become effective on January 5, 2013. The initial proposal which was first presented on April of 2011 was intended to improve the design of FSMs […]

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post office, regulation, self mailer, us mail

Direct Mail and Social Media

August 27, 2012 / 1USMH1 / How to direct mail
social media and direct mail can work together

Social media as a form of marketing is relatively new compared to direct mail. And like most novel ideas, social media has been growing in popularity in the field of marketing. It has arguably become the latest trend in marketing and is a very hot topic. Although both direct mail and social media have their […]

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Direct Mail, Facebook, Google Plus, social media, Twitter, web site

Choosing the Best Direct Mail Piece

August 12, 2012 / 1USMH1 / How to direct mail
Mailbox question marks

There are so many options available in direct mail that choosing the best direct mail piece is not always the easiest decision. Direct Mail is the workhorse of many marketing campaigns, and direct mail marketing pieces are available in a near-infinite variety of sizes, materials, and print options.You can choose from single color postcards to […]

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direct mail piece, letter in an envelope, post card, postcard, self mailer
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