The Importance of Frequency

One direct mail strategy is so simple, so obvious, so important, that it can be summed up in a single word: Frequency. In other words, mail often.

If you mail 25,000 solicitations of one kind or another, and, after the dust settles, you see a profit, you can actually sit back and say, "This was a profitable business activity." So, if it was profitable once, why not do it again? And why not do it often?

After all, if you are covering the cost of merchandise, the cost of the direct mail promotion and any other costs associated with that promotional effort — and have a profit left over to show for it — that seems to be the perfect reason to mail more often.

Sometimes, though, businesses do not mail as often as they would like or think they should because they feel like it is too time consuming.

That is exactly why you should use a professional direct mail company like The Mailing House. As professionals, we can help coordinate all of your direct mail activities — a year in advance, if that is practical for you. We can make your entire direct mail program happen almost effortlessly and automatically, with limited effort and little of your time.