Here is a red envelope we received form MercyCorps. The letter inside was a mail merged laser letter 8.5 x 14 with a detachable form that was perforated. Inside was a #9 reply envelope with a giant window envelope.
The thing that we liked about this mailer was the red airmail style envelope. It gets attention and generates a sense of urgency. Nice job MercyCorps! good luck with your campaign.
Red envelopes (like the one you see pictured above), are either printed or converted. To determine whether or not your red envelopes need to be printed or converted will depend on the amount you’re planning to send. If you’re sending 50,000 or more pieces of direct mail, you may want to consider having us preprint and then convert these envelopes for you. If your mailing less than 50,000, it might be cheaper to run them on our jet envelope press. having to Windows on your envelope like the one pictured above may be more costly than going with a single window envelope or even a regular envelope. Double window envelopes also known as check envelopes require a little more customization making them more costly to produce. If you don’t need a double window envelope, you can save money by switching to a single window or no window envelope.
The reason Mercy Corp. most likely went with this envelope is because on their letter they had a detachable response device that contained the recipients information making it easier for them to track donations when they are returned. As people become more experienced with direct mail, they come up with new and innovative ideas and thoughtful ways to use different delivery vehicles.
If red envelopes are something that you may be considering for your next direct mail campaign, give US Mailing House a call and we’ll discuss all of the options with you.