Want to know a great place to buy mailing lists…

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Shopper Mailing LIsts

"We will help you find your buyers"

Do you want to know a great place to buy mailing lists? From us! Nobody wants you to succeed with your direct mail efforts more than US Mailing House. We have years of experience in direct mail and know for a fact that your mailing list is a very important ingredient in the formula for direct mail success.

 

There are a lot of companies out there selling mailing lists, some selling old and recycled mailing lists or data mined from the Internet. There is no quicker way to lose money than to send a mailing to an old, stale or ineffective mailing list. Give us a call and let us help you find a fresh, updated, and reputable mailing list that will help you boost response and make sales. Were not here to make a lot of money selling mailing lists. We want your repeat business, doing your printing and mailing week after week, month after month, year after year.

“At US Mailing House we realize that our success depends on your success.”

 We are experts in helping customers find mailing lists of all kinds: business mailing lists, consumer mailing lists and specialty mailing lists. No matter what type of list you looking for, we know where to find it. The sources we use are reputable and most have been around for years. Some don’t even sell to the general public only wholesale to mailing houses, list brokers and advertising agencies. We have special access to a giant directory of mailing list compilers and will be happy to help you find whatever type of list you’re looking for.

The most cost-effective mailing lists come from either the consumer file or the business file. Sometimes rather than going to a specialty mailing list we can help find what you’re looking for by accessing one of these larger files. Both business and consumer lists have features called selects. On a business list a select would be something like employee size, annual sales volume, square footage, type of business and lots of other things. On consumer list, selects can be credit card holder, magazine subscriber(type of magazine), age, income, homeowner, renter, religious affiliation, membership organization’s, the list goes on and on.

Whatever type of list you’re looking for give us a call and let us help you find it. We are happy to help and want your direct mail project to be a great success. At US Mailing House we do not charge for research. We run counts and give quotes for mailing lists free of charge. Here’s how it works:

  • Give us a call 888-370-6845 , drop us an e-mail or fill out our online form
  • Let us know what type of list you’re looking for (who you want to target)
  • Let us know the area you’d like to mail to (State, County, Metro Area, Zip)
  • Let us know approximately how many names you’d like to purchase (3,000, 5,000, 10,000, or however many)
  • Once we get the basic information from you, we’ll go to work finding the right list. Then we’ll get back to you with the total amount of leads that we have in your area that meet your criteria, what the minimum order is and how much the list will cost. We try to make this easy.

 
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Power On!

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About 15 hours after a massive blackout plunged 1.4 million San Diego residents into darkness, officials said power has been restored to the entire city and we are proud to say that all jobs are going out on time! We came in early this morning and worked as fast as we could to make sure that the jobs go out. US Mailing House understands the importance of your mailing jobs going out on time and we do our best, even during challenging times.

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Perforated Tear Off Snap Mailers

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Here is our latest and greatest direct mail effort, the Snap Maier. If you are looking for a mailer that works, is not overdone, and has a great history of getting opened, the snap mailer is for you. This is the most effective direct mail piece that has hit the direct mail marketing scene in a long time. The Snap Mailer is cost effective and response generating, a combination that is hard to find.

Shown Here are some of the current snap mailers we have in production. The forms are pre-printed and laced with a special glue that seals the snap mailer when extreme pressure is applied. Prior to the pressure sealing process the forms are laser printed with all of the address information and marketing information to be used by the individual company sending it out. Custom snap mailers are available but require larger orders. You can see larger images of our standard snap mailer forms by clicking on the thumbnails. If you would like to receive a sample pack of the Snap Mailers, give us a call at 1-888-370-6845 and we will send one out to you.

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Brown Envelopes

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BROWN KRAFT DIRECT MAIL ENVELOPES!

Brown kraft envelopes are a great way to get your direct mail the attention it need to stand out form the other mail in the box.  Brown Kraft envelopes cost slightly more than a white envelope but are well worth the investment. These envelopes look a bit like paper grocery bags turned into an envelope, very unique.

Alot of times brown kraft envelopes are confused with manila envelopes. Manila envelopes are more of an orange color.  Manila envelopes like the Brown Kraft are an excellent choice for direct mail.

 

 

Take a look at these samples of brown kraft envelopes printed on the front with 2 colors:

 

 

 

 

 

Above is a #10 Brown Envelope printed with 2 colors to look like a certified mail piece.

Below is a #10 Window Brown Envelope printed 2/0 as well.

 

 

 

 

 

Try either one of these envelopes in your next mailer and you will see good results. Another thing you can try is printing your letters on safety paper (check paper). Have the recipients name through the window printed on check and you can guarantee you mail will get opened.

  • Brown envelopes are cost effective
  • Brown envelopes get opened
  • Brown envelopes are worth a try!

You can get Brown Kraft Envelopes and Manila Envelopes Printed at US Mailing House 1.888.370.6845 or http://www.usmailinghouse.com/

 

 

 

 

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Direct Mail Catalogs Help Make Sales!

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CATALOGS HELP MAKE SALES

direct mail catalog“In order to think creatively we must be able to look afresh at what we normally take for granted”- George Keller

Now that we are firmly plugged into the age of Internet shopping, some may question the relevance of direct mail. Definitive research conducted by comScore for the United States Postal Service shows that consumers rely now more than ever on catalogs and flyers to find and shop at your website.

CATALOGS GET THEM CLICKING:

Online consumers that received a catalog from a retailer were twice as likely to make an online purchase at that website. Over all their website spending was 16% higher while they were making 15% more transactions when compared to those that did not receive a catalog. See the figure 1 below, the online buyer purchase rate peaked with catalog recipients followed by flyers/postcard and non receivers. Catalog receivers accounted for 37% of a retailers website sales even though they only comprised 22% of total visitors, see figure 2.

CUSTOMERS ARE MOTIVATED BY CATALOGS AND DIRECT MAIL PIECES:

Not only do catalogs increase your sales, but research shows catalogs also help attract consumers to a website. In fact catalog recipients make 16% more visits, viewed 22% more pages and spent 15% more time at the retailers site. These higher levels of online engagement deepened their relationship with the retailer, introduced consumers to more products and increased brand awareness.

CATALOGS INCREASE THE CONSUMERS TRUST IN A WEBSITE:

The recipient of a catalog is 75% more likely to enter into the secure sessions on websites where the transaction process begins. Knowing that a company has invested in creating, printing and mailing a catalog increases the customers trust in the company that sent the catalog, thus increases the chance of a sale on-line or otherwise.

CATALOGS EXCITE CUSTOMERS ACROSS THE BOARD:

Another powerful insight discovered by the study: Catalogs play a decisive role in driving conversion (percentage of catalog recipients who visited the catalogers web site and made a purchase) for BOTH prospects and existing customers. Catalogs were also shown to transcend demographics. Catalog recipients are more likely to buy from a retailer regardless of household income, geography or education.

RECENT CATALOG MAILINGS PUMP UP MORE SALES:

The research concluded that catalogs received within the last 30 days created more online sales compared with those mailed more than a month prior. The more recent the catalog the more transactions were made at the web site. Sending a direct mail piece as a follow up to your catalog is a great reminder to your customers.

DIRECT MAIL AND THE INTERNET MAKE A POWERFUL TEAM:

The research shows that, when working together, direct mail and Internet provide a powerful financial impact. Call U.S. Mailing House for information on how to get your mailing campaign started. Mention this article and receive a 10% off mailing services for your campaign of 5000 pieces or more.

1-888-370-6845
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QR code Discount from USPS!

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QR Code Discount from USPS!

Check out the QR code discount that the post office is offering in July and August! This is a great time to get involved with the latest and greatest way to maximize your Direct Mail efforts. Give us a call today for more info! 888.370.6845

Mobile Barcode Promotion Supported by U.S. Mailing House and USPS!
The USPS® is hosting a Mobile Barcode Promotion from July 1 through August 31. This incentive program will provide mailers with an instant three percent discount on mailing jobs that use mobile barcodes (aka QR codes). We will apply this discount to qualifying mail pieces and the U.S. Mailing House will MATCH the discount! We will also create a unique QR code specifically for your campaign!
If you are not familiar with mobile barcodes, see the image below. Smartphone users can scan barcodes like this and be routed to a promotional or informational website. A majority of direct mail pieces today refer recipients to websites to learn more. While this is often effective, it relies on the recipient to correctly type in a web address. Mail pieces that include a QR code require much less effort; recipients can simply grab their smartphone, scan the barcode, and be routed to the website right away.

Great Direct Mail discounts and new strategies with QR codes!
The USPS intends to use this program to demonstrate to mailers just how valuable this technology can be for your mailing campaigns. It will show mailers that online and offline marketing can be seamlessly joined to create a powerful and effective message.
For details on this program, refer to the official rules and regulations, or simply scan the code to the left in your smart phone!

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Red Envelope

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Here is a red envelope we received form MercyCorps. The letter inside was a mail merged laser letter 8.5 x 14 with a detachable form that was perforated.  Inside was a #9 reply envelope with a giant window envelope.

The thing that we liked about this mailer was the red airmail style envelope. It gets attention and generates a sense of urgency. Nice job MercyCorps! good luck with your campaign.

red window envelope

Mercy Corps direct mail envelope

 

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Direct Mail and Stamps

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When to use a Direct Mail Stamp

Direct mail stamps work great when used properly. There are a couple of reasons why you would want to use a stamp instead of a meter or permit imprint. The first reason is stamps give your mail a personal look. When people receive your mail they think you put a stamp on it by hand. They have no idea your mailing house applied those stamps by machine. On the other hand, when people see a permit imprint they might have an easier time placing your envelope into the recycle bin. The goal is to get them to read it now and bring the product or service you are offering to the top of their mind.

The Second reason is curiosity. We want the recipient to say “what is this?” – open the envelope and read the materials. It is all about being a priority and getting your message read. This is the job of the direct mail stamp. Mostly, stamps are used on envelopes, not self mailers or catalogs. In some cases stamps can be used on postcards to give them a personalized look.

Here Are Some Examples Of How To Use A Stamp On Plain White Envelopes:

Example 1 below - This is the best way to use a Bulk Mail Stamp. No company name on the return address. Plain white envelope peaks curiosity.

direct mail stamp proper use

Example 2 below - Recipient can see that this is an advertisement. Stamp still adds a personal look but value is deducted for the “Furniture Sale” slogan.

wrong use of stamp

Example 3 below - Company name is not needed. Stamp helps a little but will not work as well as example 1.

bad example of a stamp used in a direct mail project

VS.

Example 4 below - Permit imprint. Now you can see how much a stamp adds to a direct mail piece. The impersonal look of the below example risks being thrown in the recycling bin before ever getting opened.

permit imprint for bulk mail

Stamps are inexpensive to apply and add a lot of value to you direct mail campaign. Give us a call to find out more about personalizing your direct mail. We have years of experience helping companies grow using direct mail. 1-888-370-6845

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