Variable Data Printing
Customize text, images and graphics to deliver 1-to-1marketing pieces for direct mail and other promotions. Personalized printing is proven to lead to higher response rates, faster response times, better content retention, more orders and a higher order size!
Variable Data Printing = High-Response Rates
Variable Data Printing's power is explosive, generating response rates 3-10 times higher than traditional direct mail.
The secret behind the effectiveness of personalized direct mail is that the personalized pieces not only capture attention, but back it up with content relevant to each unique recipient.
And when you talk with recipients personally, using text,imagery and offers customized to their unique needs and desires, a few things happen:
- Your average order size will improve
- Your cost per response will decrease
- You will have more repeat business
US Mailing House has been providing Variable Data Printing for our clients foralmost a decade leading the VDP Charge.
As an early VDP innovator (starting withblack and white daisy chained hp printers) we have helped shape the Digital Direct Mail market. We love helping our customers grow their business withdirect mail and the opportunity that VDP brings.
Variable Data Printing: Part of your Multi-Channel Arsenal
In addition to personalized direct mail, Mail Print can use your data to create high-relevant Personalized URLs, Personalized QR Codes, and email marketing, yielding true one-to-one, multi-channel campaigns.
Ultra Personalized Direct Mail
VDP can help you to create ultra personalized direct mail. Imagine you customer receiving a postcard with a picture of a product you sold them in the past letting them know about the new and improved version you have available now. The possibilities are endless.
Below is an example of a VDP postcard sent by an auto dealer to encourage past customers to trade in their old car or truck for the newer model. In the photo is the customers truck down to the year and the model along with the offering price the dealer is willing to pay towords a trade considering the truck is in good condition. How cool is that!
By now you are getting the idea of how Variable Data Printing works and how it can help you make sales. US Mailing House has years of experience helping customers create custom direct mail campaigns from concept to completion. Give us a call at 1-888-370-6845 for a free consultation on how you can launch a VDP direct mail campaign.
